A delicious brand identity for a sophisticated new Japanese restaurant in Stuttgart

This tasty brand identity for a new Japanese restaurant in Stuttgart was created in collaboration between HOCHBURG Design and ADDA Studio, both German design studios based in the city.

Mikoto aims to go for the higher end of the market, offering the more gourmet variety of Japanese food and so required a brand that would match its delicious, high quality range of food and drink. Which is why ADDA and HOCHBURG went for a sophisticated purple palette, splashes of gold and an elegant, simple type. The pair created everything the restaurant required to launch itself into Stuttgart's competitive gourmet scene, with the new branding spread out across everything from business cards and menus to the interior design.

Via Behance

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