A new identity for Taidehalli

"Our approach for renewing the identity started out from an architectural view point. The Taidehalli building was finished 1928 by Jarl Eklund and Hilding Ekelund. The identity features a set of graphic elements that are based on the intriguing small details of the building itself.

"The logo draws inspiration from the main facade overlooking the entrance of the building. Although the Kunsthalle is an old and established institution it is constantly developing and looking for new ways to approach contemporary art. With this in mind we created a few alternative logo versions reflecting a similar kind of curious playfulness."