Auto Nom is a new art film that offers an upbeat alternative to the doom and gloom that we often associate with autonomous mobility and Artificial Intelligence. It is the latest work by Berlin-based Zeitguised's new offspin foam Studio, and part of a series of character animation narratives based on the personality of 'Autonomous Rolf', a fictitious self-driving classic German car that gets under your hood with its freedom-loving behaviour.
Quite literally, the car suddenly gains autonomy and becomes liberated from its basic functions to surprising and humorous effect. The juxtaposition between old and new is further explored through vocal synthesiser pop star, Hatsune Miku, lending her voice to Tom Jones' classic, 'It's Not Unusual' – resulting in a fitting combination of modern technology and old songs. If you didn't already know, Miku is the world's most popular virtual idol and has toured with Lady Gaga and performed on David Letterman.
"Oh hello lovely machine, emancipating yourself from function... You look adorable, you know? Yes dear, you were built to be autonomous, it said so in the campaign brief. No rush – getting from A to B was never an exciting idea to begin with, for your kind. Dance yourself clean, pull your metal frame apart and let the sun burn through your circuits. Ride your autobiography, guided by the beauty of your code."
Sit back, relax and enjoy the film below.
Get the best of Creative Boom delivered to your inbox weekly