Blok's inspiring identity for 48North, a bold company that's rethinking cannabis in Canada

Its communication platform, Latitude, was created with the intent to celebrate the stories of women who use the plant for health and wellness by bringing to life the deeply personal experiences that reflect 48North's unique philosophy and visionary approach.

"With their main focus being women we set out to create a brand that would represent the expansiveness, the boldness and the clarity of a company that is challenging preconceptions and opening possibilities," explains Blok.