Boxpark Wembley gets a new identity and launch campaign courtesy of Filthy Media

Brighton studio Filthy Media came up with the goods, working in partnership with BDP Architects to design the visual language and launch campaign for Boxpark’s latest development in Wembley Park.

Inspired by the regeneration of the surrounding area, the studio adopted the brand's iconic chevron pattern and transformed it into a single square unit in "two proportional sizes", which were then flipped and rotated to create infinite graphic combinations.

"From floor markings to eight-storey ad banners, we ran this visual language alongside a bold opening campaign that played on Wembley’s fundamental links to sporting contests and the beautiful game," says Creative Director Joe Pilbeam.