Brighton studio Baxter and Bailey launches significant rebrand for Oxford University Press

"As part of one of the world’s great universities, Oxford University Press has a well-established global reputation as a leader in education. But with an evolution from its traditional publishing background towards a much broader offer – which now ranges from digital resources to school improvement programmes and consultative expertise – the OUP Education UK division was struggling to clearly communicate this wider and more diverse offer," explains Creative Director, Matt Baxter.

"We helped them to clarify a more distinct brand strategy and then brought this strategy to life through playful creative messaging, all geared around their key audiences: learners, teachers and parents. With the addition of a vibrant, eclectic approach to illustration and an equally vibrant colour palette, we aimed to show the heart (and soul) of this much-loved brand."

We especially love the vibrant colour palette and the friendly, yet educational typography. Discover more about the project at baxterandbailey.co.uk.