Dekoratio Studio rolls up its sleeves to mix together a new identity for I Can Spice

"Since there will be more than 100 different spices and mixes, we decided to make categories (herbs, general spices, flowers, Indian spices, vegetables, peppers and two different mixes), so each group would have its own design," explained DekoRatio.

"We matched the categories with fitting colours and drew different graphics to each one of them. Our aim was to create a playful and detailed pattern showing plants and typical features of each category, which we can modify anytime (if there will be more categories later). We hope that this playfulness is going to inspire people to use spices in a more courageous way!"

Via Behance. All images courtesy of DekoRatio, photography by Kevin Harald Campean