Internet Famous Pets: discovering the creative secrets behind pet fame

Teaming up with Adobe Create, Creative Boom travelled to Los Angeles and met with Hamlet the Piggy, Norbert the Dog, Geordi La Corgi, and Jess Rona to learn the secrets of pet fame. None of them set out to break the Internet. More often than not, fame happened naturally – nonetheless, it’s a big responsibility that they don’t take lightly.

In addition to providing a daily dose of escape, these adorable animals bring awareness to brands and rescue organisations, do philanthropic work like volunteering at hospitals, and often donate their earnings to charities that their humans are passionate about. Their fame has also had the power to catapult their humans to different careers and life paths.

Using Adobe products like Adobe Photoshop and Photoshop Mix to refine their content, perfecting the art of taglines and hashtags, and keeping their fans and followers wanting more are all part of the job. Watch the video below to find out more about the secrets behind pet fame.

See more videos in Adobe Create’s Creative Voices series.