Designer Mr Gresty creates pared-back but punchy identity for new gym concept MOB45

The hirsute east London graphic designer and illustrator known only as Mr Gresty has recently created some powerful, minimal bradding for new gym concept MOB45. The designer has form working with gyms, counting Gymbox among his many and varied clients, and this latest work doesn’t disappoint.

MOB45 specialises in short workouts focus on training in "short, sharp bursts", and boasts the tagline "Revolutionary new gym. Revolutionary new workouts".

As such, Mr Gresty’s manage to pack a punch through pared-back, classy aesthetics. The monochrome palette works alongside a sharp but stately sans serif typeface that works just as brilliantly on small online copy as it does for huge wall graphics in the gym space itself.

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