Nailing a new brand identity for Paintbox

New York-based, Finnish designer Lotta Nieminen recently provided branding, art direction and website design for Paintbox, a modern manicure studio in New York offering classic manicures and a curated selection of nail art.

But how do you nail (sorry) a new brand identity to cut through an already saturated market of beauty products? Nieminen kept things simple, effortless and therefore elegantly unique. Brand strategy by Figure NY and website development by NoFavorite.

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