A new identity for Neat Confections, a Mexican pastry shop

When the company wanted to update its brand, the main focus selected by design agency Anagrama was 'perfection'. They said: "The quality of the product is reflected by the pureness of the packaging design. The silver chrome surfaces in every piece allow the confections to stand out. The slight touch of neon pastel colour on the labels add warmth and functionality.

"Our branding proposal not only summarises the confections and the brand's innovative idea of pairing them with wine, but it also provides a feeling that the pastries themselves are a tribute to taste, just as the tagline remarks."