Placeholder’s mid-century inspired typeface for furniture brand Burrow

With much of Burrow’s furniture collection influenced by the period, Placeholder partnered with Swiss type-foundry Grillitype, to come up with GT America Burrow, a nod to 1950s modernist typefaces.

Inspired by GT America Extended Regular, but with a more narrow width and heavier weight, it has a wide san serif type and horizontal stroke endings.

At the same time, Placeholder also art directed the brand’s ‘make yourself at home’ campaign, a candid series of photographs using real New Yorkers in their own apartments.

Placeholder was founded by New York-based Japanese artist Sho Shibuya, whose beautifully created ‘Katakana’ Japanese letterforms use different materials and techniques, from painting to paper cuts. His Instagram is a real joy to follow, take a look!