'Prestigious but contemporary' was the brief behind this new idendity by Carrousel for Henley Oyster Co.

Apparently taking inspiration from the geometric nautical alphabet and naval flags, the longitude and latitude of the market square in Henley-on-Thames and photography which heroes the core offering; Carrousel created a flexible identity system which works across a variety of applications.

The logotype is crafted from the ubiquitous Times New Roman, a contemporary take on an old classic. The use of the small dot is a subtle nod to the precious pearls found within oysters. More lovely work over at carrousel.agency.