Sibling Rivaly creates smart, adaptable graphic system for Desert X festival in Coachella Valley

The arts-based event showcases site-specific works by "established and emerging artists, whose projects will amplify and articulate global and local issues of a diverse range," we're told, and as such the look and feel of the identity takes a suitably neutral and pared-back approach.

Sibling Rivalry is behind the graphics, signage, website design and other touchpoints for the festival, and has used a system whereby simple black and white sans serif typography works against some tantalising photography of the desert landscape. The "X" of the festival name also acts as a standalone graphic device across various pieces of merch and print, creating a smart and adaptable graphic system.