Snask helps Klarna to communicate its 'smooth' banking offer with off-the-wall film and photography

Worlds that would help define Klarna's recent rebrand as well as its uniquely "smoooth" banking systems. Under Snask's creative direction, an all-star team was brought together – including Sing-Sing for set design and Diktator for production – to develop a series of off-the-wall films and lifestyle photography.

Each set was meticulously crafted and custom-built by hand. "Whatever dream you’re marching towards, Klarna clears the path for a 'smoooth' journey," says Snask. "Whether your dream is slow skating on a treadmill or playing a game of 8 Ball on a pink fur-lined pool table, Klarna sets it in motion. Everyone loves magic, so we and Sing-Sing simply brought Klarna’s virtuosity to life. How? Through good ol’ fashion wizardry and the art of performing supernatural design feats."