Studio Output shifts perceptions of iconic Auto Trader with brand refresh

London agency Studio Output was appointed by Auto Trader to work closely with its internal brand, design and UX teams to shift this perception. By interpreting a strategic repositioning into a brand design language, the agency created principles to guide the functional experiences they make day to day.

Dan Moore, Managing Director of Studio Output, said: "The system builds on the brand’s heritage, embodying a personality that reflects the business as it is, not as it was – and evolving into something purpose-built for digital platforms."

You can expect a wider colour palette which appeals to a broader audience while building on the core blue and red that we've all come to associate with Auto Trader. There's more of an emotive brand with product-led photography, helping the audience to picture themselves using the vehicles. Studio Output even added motion across the brand, adding to the overall effect. Here's just a peak at the final brand. See it in full at autotrader.co.uk.