Weitong Mai's dreamy illustrations that combine fine lines with soft earthy tones

The London-based illustrator only graduated from the University of the Arts London in 2017 but has already caught the attention of brands as big as the National Trust, Moleskine and Fever Tree.

Deeply inspired by William Morris and Alphonse Mucha, Weitong's earlier work focused on decorative illustrations and delicate line drawing. Her style has since developed a more narrative approach.

"After finishing some packaging and advertising commissions, I started to receive some editorial commissions and slowly found out the essential connection between stories and illustrations," she explains. "Since then, I've wanted to visualise the words to images, and bring out some interesting message to the audience through my creations."

Currently represented by Folio Arts, Weitong is working with publisher, DK Books, on a new book, which is due to be published later this year.

"I create most of my illustrations by the digital method," she adds. "I like to pencil draft and doodle my ideas to paper, and lately colour and finalise them through Adobe Photoshop."