Liberty London launches its open call for the best-untapped fabric design talent in the UK

Kicking off in line with London Design Festival, Liberty London is on the lookout for the next big thing in design, offering artists, creators and designers a chance to have their own unique design immortalised in iconic Liberty Fabric, simply by uploading their creation to Instagram using the hashtag #LibertyOpenCall.

With a heritage of art and design expertise stretching over 140 years and an archive of over 45,000 original designs, Liberty London is a brand that knows what makes a successful fabric design. Once the judging panel has selected the final entries, the chosen creations will take their place among a lineup of Tana Lawn fabric designs, treasured the world over.

Tana Lawn cotton is a masterpiece of fabric innovation, woven in specially selected ultra-fine long staple cotton and is used by the likes of Loewe, The Vampire’s Wife and Manolo Blahnik. Winning designs will be bought to life on this silk-like cotton and will be available to purchase in-store and online.

This year’s #LibertyOpenCall prize also puts the winners at the centre of their print’s journey, including time spent developing the print alongside its design team, as well as a trip to Liberty London’s fabric mill in Italy, where they will watch as the winning fabrics are created.

Of course, this isn't the first time Liberty London has championed new design; it has been doing so since it first opened its doors in 1875, and continues its mission to discover new talent today.

Using social media to tap into art and design communities across the UK, more people than ever are able to submit their creations, showcasing the vast array of talent from all over the country. Submissions across a wide range of artistic mediums are encouraged, with accepted methods including, but not limited to, patchwork, photography, oil paint, needlework and collage, in the hope of discovering truly unique design.