We Built This City collaborates with Supermundane to design its Carnaby Street store

Revealed today, right this minute, the striking shop visuals feature Supermundane's signature symmetrical designs across a hand-painted mural that includes totems and two colourful pigeons – all tied together by the timely phrase, 'London Is For All'.

"I've lived in London for 20 years now and have always loved Soho, so I'm excited to have my work featured on Carnaby Street," said Supermundane, aka Rob Lowe. "My installation is all tied together by a phrase which sums up how I feel about this city, and what it means to me. I've always felt that everyone is welcome here – even the pigeons – and that is something to be celebrated."

Of course, Supermundane is the latest in a series of London-based creatives commissioned by We Built This City to design its storefront – following in the footsteps of East London's graphic artist Camille Walala, emerging design duo The City Works, Saatchi Gallery exhibitor Rugman and award-winning illustrator Alice Bowsher.

Founder Alice Mayor said: "We're committed to offering artists and designers a platform to be seen in central London. Our storefront and souvenirs are a way of ensuring the West End provides its many visitors with a taste of the creativity and culture they can expect London to offer."

Love this particular offering? An exclusive range of souvenirs, developed in collaboration with Supermundane – think badge, magnet, postcard and art print – will be available to buy for a limited time only at We Built This City. Find out more at www.webuilt-thiscity.com.