The Typography Idea Book: Inspiration from 50 Masters

Geared towards helping you evolve different typographic styles, the book contains none of the technical jargon or tired old rules found in traditional tutorials but is packed with practical techniques and iconic examples. From type transformation to abstraction, via overlapping, hand-lettering, vectorising, novelty typefaces and puns, discover all the brilliant ideas you could be bringing to your own designs.

Who brings you this fine book? It's none other than Steven Heller, the co-chair of the MFA Design/Designer as Author+Entrepreneur program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE and contributing editor to Print, Eye, Baseline and I.D. magazines. He is the author of more than 170 books on design and popular culture, including Design Literacy, Paul Rand, and Stylepedia. And he's the recipient of the 1999 AIGA Medal for Lifetime Achievement and the 2011 Smithsonian National Design Award.

His partner in crime is Gail Anderson – a designer, writer and educator, and director of design and digital media at the School of Visual Arts Press. Anderson is the recipient of the 2008 Lifetime Achievement Medal from the AIGA and the 2009 Richard Gangel art direction award from the Society of Illustrators, and has lectured about design at organisations and conferences around the world.

Published by Laurence King, you can buy The Typography Idea Book: Inspiration from 50 Masters today.