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Insight

Honest insight, opinion and analysis on the business of being creative – from industry trends and hot takes to the conversations that matter. From Creative Boom.

Showing 1-15 of 495 articles

Credit: Shi - stock.adobe.com
Insight Branding

The TikTok slang trap: why brands using it are already 'cooked'

Yann Pissenem and Sam Mooney
Insight Creative Industry

Should agencies be worried? This launch suggests clients increasingly don't need them

Insight Branding

Inside Wolves of Tokyo: the design lessons behind London's new Japan-noir restaurant

Image licensed via Adobe Stock
Insight Illustration

Illustrator pricing in 2026: what 403 artists told us about day rates, licensing & the 20% who feel fairly paid

Marianne Olaleye. Photography by Krystal Neuvill
Insight Branding

JAIKU founder Marianne Olaleye on why we shouldn't obsess with Gen Z, and how storytelling can change the world

Insight Advertising

Creative director Gemma Phillips on why the best ideas start with conversations nobody wants to have

Allison Henry Aver
Insight Career

Allison Henry Aver on why 45 is the perfect age to start your own agency

All images by <a href="https://www.instagram.com/angela.grabowska/" target="_blank">Angela Grabowska</a>
Insight Creative Industry

'Should we do it at all?' The question David Johnston wants every creative to ask before the brief goes out

TikTok - A Match Made in Cannes. Photography by Cristina Talpa
Insight Creative Industry

Cannes Lions 2026: why resonance, niche and analogue are the future of creativity

Gavin Brophy
Insight Career

We need to talk about the 'messy middle' of our creative careers

Cannes Lions Creators Party. © Caitlin Bulley
Insight Creative Industry

What are the key trends and takeaways from Cannes Lions 2026?

Co-founder Jeremy Sahlman
Insight Creative Industry

How Black Math learned to start with art – and why curiosity, not speed, is the point

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